Main Task: Case study of a Publishing House

Harris Publishing

This magazine company publishes magazines such as:
· Sugar producer,
· Playground,
· Western turf and many others.

The company’s publications include boating, golf, trucks; snowmobiling was added through the years. Harris publishing is also well known for its writing design and photography. In the years they have also partnered with the leading digital and the print fulfilment Company.
The audience that this specific publishing company is aimed at would be men and people who are interested in sports and adventures .
The company seeks to apply talent, skills of their employees to make their magazine number one. Even women who have a sports interest may likely to be interested in the company’s magazines such as Playground, Snowest, Silver wave and others. Those who want to travel to places where they use snowmobiles, do golf and all sorts would be interested in the types of magazines which Harris Publishing publishes. There are many more readers who would be interested such as people who enjoy cooking, there are many more.

The company may be targeting different audiences to the types of magazines so that there are a variety of people who would by their magazines and if a majority of people by the magazines that Harris publishes, then they would make a lot more profit, and the money they get will increase much more rapidly. The more the readers, the more money they gain. Not everyone has the same interests on a certain magazines.

The mission statement they made was that ‘Our Company seeks readers and advertising for our magazines and seeks to keep them for as long as we meet, or exceed, their needs. 'We publish magazines, but we market advertising results through interested and satisfied readers’.

Harris Publishing, Inc also owns Falls Printing, LLC. Harris publishing are also continuing to align their publications, there websites, events and marketing in ways which will meet the needs of their client needs.

The company is currently doing special events for many audiences including:
· National house expo
· On the water Expo
· Intermountain
· Snowmobile Show
· Mountain West Golf Expo

Harris publishing is an American consumer publisher in New York that publishes over 75 titles. The publishing company has been around since 1950. They have also published a variety of comic books such as Vampirella, Rooky, creepy and cyber frog.

Harris Publications was founded in 1977 by Stanley R.Harris who had been in the magazine publishing business. The pulp publisher Myron Fass (Harris’s father William invented the Harris press, a printing press which is still used today.

Harris was co-owner of Myron Fass Enterprises form 1964-1978 leaving after multiple disputes with his business partner.

One of Harris Publications first successful and long-running titles was ‘guitar world’, which it published at the beginning of 1980, before selling the property to future us in 2003.

The publishing company would want to distribute my magazine because it adds to the variety of genres that this publishing house publishes for and if this happens, many more people would want to read the magazine.